It's a MICE World Magazine 5th Edition

Editor's Note

In this edition, you will explore the Africa’s MICE Industry at a Glance from Crisis Preparedness and Industry Resilience to the key developments and trends shaping 2026. We take a deliberate look at both the opportunities and the emerging challenges shaping the industry today. Drawing from real-life experiences, industry insights, and conversations with leaders across the sector, this publication seeks not only to highlight developments but also to present practical solutions that can help the industry navigate uncertainty. As we explore these themes, we also build momentum toward one of the continent’s most anticipated gatherings for the industry, the Africa MICE Summit and Awards, scheduled to take place in Nairobi, Kenya from 9–11 September 2026. The summit will convene global and regional stakeholders to discuss the future of Africa’s business events industry while celebrating excellence through the Africa MICE Awards.