Africa's leading platform for MICE industry insights, trends, and innovations. Connecting professionals across the continent through quality content and meaningful stories.
Through insightful content and industry connections, we're driving the growth of Africa's Meetings, Incentives, Conferences, and Exhibitions sector.
Quarterly issues packed with industry insights
Reaching professionals across 54 African countries
Showcasing innovation and success across the continent
Collaborating to elevate Africa's MICE standards
Explore our most recent issue featuring the latest trends and innovations
The 3rd Edition of It’s a MICE World explores Africa’s MICE industry at a defining moment, spotlighting data management as the next frontier, Tanzania’s rise as a MICE hub, and the wider impact of sports, sustainability, and innovation on business events across the continent.
How the country is leveraging culture, infrastructure, and tourism to position itself as a serious global contender.
Why data is becoming the backbone of Africa’s event competitiveness, shaping trade, investment, and delegate experience.
The ripple effects of mega sporting events on conferences, trade, and regional growth.
Browse through our previous editions and explore the evolution of Africa's MICE industry.
Examining the expansion of Africa's MICE sector and the innovative approaches driving success.
Our inaugural issue exploring the foundations and potential of Africa's MICE industry.
Our next issue is in production. Subscribe to be the first to know when it's released.
"It's a MICE World" was created to fill a critical gap in Africa's events industry - the lack of a centralized, high-quality publication dedicated to the unique challenges and opportunities facing MICE professionals across the continent.
We serve as a platform for knowledge sharing, networking, and showcasing innovation, connecting suppliers, planners, venues, and destinations to foster collaboration and elevate industry standards.
Showcasing cutting-edge solutions transforming Africa's events
Building bridges between MICE professionals across 54 countries
"The essential publication for Africa's MICE industry"
- Industry Leaders
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Quarterly publications with specific themes and submission deadlines