VOLUME 1 | OCTOBER 2025
Consider this your go-to source for what's moving, shaking, and redefining MICE in Africa, one update at a time
With warm regards, Africa MICE Hub
Over the past month, the conversations that began at the Africa MICE Summit have continued to shape real action, from new partnerships to innovative strategies transforming the industry landscape across the continent.
The visibility of Africa's MICE sector is on the rise and the media is taking notice. For the first time, we're seeing comprehensive coverage that highlights the economic impact and growth potential.
Read moreAre you part of Africa's growing MICE ecosystem? Whether you're a Professional Conference Organizer, venue manager, or service provider, get discovered by industry leaders.
Read moreThe journey toward the next Africa MICE Summit (AMS 2026) has officially begun. We are thrilled to share the strategic roadmap and how you can participate in shaping the future.
Read moreThe African MICE calendar is buzzing with energy, ideas, and opportunities, and the next few months promise groundbreaking conferences, exhibitions, and networking events.
Read moreKenya has launched its inaugural Africa Tourism Investment Forum (ATIF), a premier platform dedicated to driving capital flows and partnerships into Africa's tourism sector.
Read full reportRwanda was commended at Alawaba African Travel Market where President Paul Kagame won "Champion of Travel and Tourism in Africa" award.
Read full reportMultiple market reports project strong MICE market expansion through 2025 and beyond, supporting higher corporate and incentive travel budgets globally.
Read full reportZuri Events stands out as a trusted partner for excellence in event Management and Consultancy. With over 18 years of experience in delivering unforgettable events across Africa, Zuri Events has perfected the art of turning ideas into exceptional experiences.
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