The Africa MICE Summit (AMS) 2026 will take place in Mombasa, Kenya, marking a significant milestone in the evolution of Africa's business events industry and reinforcing the growing importance of destination diversification across the continent.
Scheduled for 1–2 October 2026, the summit's move to Kenya's coastal city reflects a broader industry trend towards decentralising business events and recognising that the future growth of Meetings, Incentives, Conferences and Exhibitions (MICE) will be driven by a network of competitive destinations beyond traditional conference hubs.
Over recent years, there has been increasing recognition that business events are far more than gatherings of professionals. They are strategic platforms that attract investment, facilitate trade, stimulate innovation, strengthen partnerships and contribute significantly to destination development and economic growth.
Why Mombasa?
Against this backdrop, Mombasa emerges as a fitting host city for the next chapter of the Africa MICE Summit. Long renowned as one of Africa's leading leisure tourism destinations, the city has steadily strengthened its business tourism infrastructure and expanded its capacity to host meetings, conferences, exhibitions and corporate events.
Leisure Destination
One of Africa's leading coastal tourism hubs
Growing Infrastructure
Expanding capacity for business events
The summit is expected to bring together industry leaders, policymakers, investors, destination marketing organizations, venue operators, tourism authorities, associations and business event professionals from across Africa and beyond. Discussions will focus on how the MICE sector can be leveraged to drive trade, investment and sustainable economic growth throughout the continent.
AFRICA MICE AWARDS 2026
Africa MICE Awards
Celebrating excellence, innovation and leadership across Africa's business events industry
Nominations: June 3 - July 15, 2026
Awards Ceremony: October 2, 2026
Nominate Now
The Africa MICE Awards is a prestigious platform established to celebrate excellence, innovation and leadership across Africa's business events industry. The awards will recognize outstanding destinations, venues, organizations and professionals whose contributions continue to shape the growth and competitiveness of the sector.
Africa MICE Investors Round Table
The summit will also host the Africa MICE Investors Round Table, providing a unique platform for investors, policymakers and industry leaders to explore investment opportunities and discuss strategies for unlocking growth across Africa's business events ecosystem.
Destination Spotlights
Showcasing both emerging and established business events destinations from across the continent.
B2B Meetings
Dedicated business development sessions to foster partnerships and strengthen commercial relationships.
High-Level Policy Dialogues will further enrich the programme, bringing together public and private sector leaders to address key challenges, explore opportunities and shape policies that support the long-term growth and sustainability of Africa's business events industry.
As Africa's MICE sector continues to evolve, the Africa MICE Summit 2026 aims to serve as a catalyst for collaboration, investment and innovation while positioning business events as a critical driver of economic transformation across the continent.
Industry stakeholders, destinations, investors and business event professionals are invited to join the conversation in Mombasa and contribute to shaping the future of Africa's business events landscape.
