Africa MICE Industry Survey 2026

Section A

Respondent Profile

Tell us about you and your organization

1. Organization Name

2. Country

3. City

4. Organization Type

5. Which best describes your organization's role in the MICE industry?

This determines whether Section P (Buyer Perspective) applies to you.

Supply-side (destination, venue, hotel, PCO/DMC, service or technology provider) Demand-side / Buyer (association, corporate, government/multilateral, exhibition organiser, incentive planner) Both / Other

6. Your Position

7. May we contact you for follow-up, or feature your organization as a case study?

Yes No

Section D

Infrastructure – Venues & Hotels

Venue capacity and hotel inventory

Venues

15. Number of Convention Centres

16. Largest Venue Capacity (Delegates)

17. Total Exhibition Space (sqm)

18. Is standardized venue data publicly available for your destination?

Yes No Partially

Hotels

19. Total Hotel Rooms Suitable for Business Events

20. Are there new hotels under development?

Yes No

Section H

Convention Bureau Activity

Your convention bureau's work

33. Does your destination have an active Convention Bureau?

Yes No

34. Main activities undertaken (Select all that apply)

Destination Marketing Bid Support Delegate Boosting Research Event Attraction Industry Development Other

Section O

Africa MICE Outlook & Future Engagement

The bigger picture

52. Rank the following factors according to their importance in growing Africa's MICE industry. (1 = Least Important, 5 = Most Important)

Factor	1	2	3	4	5
Air Connectivity
Visa Openness
Infrastructure Investment
Destination Marketing
Government Support
Skills Development
Sustainability
Technology Adoption

53. In your opinion, which three African cities currently lead the continent in hosting international business events?

54. Which African destinations do you believe have the greatest potential for future MICE growth?

55. What policy reforms would most accelerate Africa's business events industry?

56. What one recommendation would you give to strengthen Africa's position as a global MICE destination?

57. Would your organization be willing to participate in any of the following future initiatives?

Africa MICE Data Consortium (ongoing data sharing) Africa MICE Buyers Panel MICE Market Labs (sector working groups) None at this time

Africa MICE Industry Survey 2026

Thank You!

Respondent Profile

Destination Profile

Meetings & Conferences

Infrastructure – Venues & Hotels

Business Environment & Cost Competitiveness

Accessibility & Air Connectivity

Visa & Event Mobility

Convention Bureau Activity

Investment

Sustainability

Technology & Digital / AI

Supplier Ecosystem & Skills

Event Legacy & Impact Measurement

Industry Performance

Africa MICE Outlook & Future Engagement

Buyer Perspective Module